In this ongoing series , we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you, and what’s your business? I’m Geneva Long, founder and CEO of Bowlus. We’re an ultra-luxury RV company featuring modern technology and exterior design with art deco roots from the 1930s. We reinvented the approach to luxury RVs to make them more in-line with the yacht industry — as far as innovation and quality of materials — than with the traditional RV industry. All of our products are handcrafted, and we also produce bespoke models, in addition to having a robust customization program. What inspired you to create this product? My first connection to the Bowlus brand occurred roughly a decade ago when my family restored a vintage Bowlus Road Chief and took it on a 3,000-mile North American road trip. We stopped at Palm Springs’ Modernism Week in California , as well as South by Southwest in Texas, and I was struck by the special reaction from everyone who saw the vintage Bowlus. Since I was studying business at the time, I was in an entrepreneurial mindset, and upon seeing people’s reactions I thought: “Could this be a new company?” I started to get the idea that luxury land travel could be a new segment of the RV industry. From there, we prototyped the modern Bowlus, updating it to something that has […]