Jay Leno needs another vehicle like he needs another pair of jeans and a new denim shirt. Sam Walton, the founder of Walmart, could have used a car but he preferred a pickup truck – and only one.
But the comedian and renowned collector of hundreds of vehicles and the frugal founder of Walmart both knew about business and marketing and a good truck. Sam Walton’s 1979 Ford F-150 pickup truck in front of the original Walmart in Bentonville, Arkansas. Which is why Walmart and Leno have collaborated to reimagine the late Walton’s 1979 Ford F-150.
Using a 2021 Ford F-150, the project will celebrate the debut of Leno’s line of car care and detailing products at Walmart beginning in early 2021.
Walton cherished his battered truck. Among the entrepreneur’s legacy is a tale about why Walton continued to drive the Ford F-150 when he could afford any vehicle he wanted.
“What am I supposed to haul my dogs around in, a Rolls-Royce?” Walton said when asked about his vintage truck. It remains on display at the Walmart Heritage Museum in Bentonville, Arkansas. Jay Leno’s 2021 Ford F-150 pickup truck customized to honor the 1979 Ford F-150 owned by Sam Walton, the founder of Walmart. There’s nothing new about making a new truck look old. But the new Ford F-150 is painted the same red and white two-tone color combination as Walton’s beast. It even has Walton’s dog boxes in the bed.
The bespoke F-150 white steelie-style pieces are painted white to match, […]