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Brands are unpacking wins amid the inevitable homewares boom of 2020. As 2020 presented a host of unforeseen health, safety, societal and economic challenges that no business forecaster could ever predict, a select handful of sectors emerged from the avalanche of uncertainty not only unscathed – but, in some cases, thriving. The licensed homewares product category was one such vertical that enjoyed inevitable expansion and increased sales, as millions of consumers across the globe, complying with stay-at-home measures amid the crippling COVID-19 pandemic, sought comfort by revamping their home décor, cooking more from scratch and making life at home cozier (We all saw the infamous bread-baking social media trend take off like wild fire). The undeniable homewares boom is on pace to climb even higher during the tail end of the year. According to The NPD Group’s Future of Home Report, NPD predicts 15 percent year-over-year dollar growth for U.S. sales of home products during Q4 of 2020. This surge builds on the stellar 2020 sales figures the sector has already enjoyed, such as sales of kitchen appliances reaching a whopping $9.23 billion this year, according to the report. “This year the holidays will be as much, if not more, about the time we spend at home than the time we spend with others,” says Joe Derochowski, home industry advisor, NPD. “In preparation for the holidays, and colder weather across many regions of the country, consumers will be looking to give and get products that both facilitate and enhance […]