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Photo: WAYHOME studio (Shutterstock) There is a certain gendered order to the marketing world: Products aimed at women must be purchased and used by women; products that cater to male needs must be purchased and used by men. The result is a siloed notion of what qualifies as a socially acceptable beauty product. But that’s a bunch of bullshit. Or to put things more politely: especially as our perceptions of gender evolve, it’s worth it discuss this old presumption for what it is—a marketing deception. While some products, such […]